National Ice Cream Day Gets a Sprinkle of Digital Transformation This Sundae

Category: Food & Beverage

National Ice Cream Day on July 21 is being leveraged by brands to enhance online engagement and drive loyalty program adoption. Cold Stone Creamery offers discounts to loyalty members, while Talenti and Carvel provide special promotions for online orders. Baskin-Robbins and Marble Slab Creamery also encourage digital purchases with discounts. The shift towards eCommerce is evident as consumers increasingly engage with brands online, highlighting the importance of digital strategies in the ice cream market.

Keywords: National Ice Cream Day, online engagement, loyalty programs

Source: PYMNTS.com

Update At: 7/21/2024

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