'Deliberate and in bad faith': Olympic committee sues Prime over packaging design

Category: Legal News

Prime Hydration is facing a lawsuit from the US Olympic and Paralympic Committee for allegedly using trademarked phrases and symbols, including 'Going for Gold' and 'Team USA', in its packaging. The USOPC claims this could mislead consumers and has taken legal action after Prime ignored a cease and desist request. The case highlights concerns over trademark infringement and competition with official sponsors like Coca-Cola.

Keywords: Prime Hydration, USOPC, trademark infringement

Source: Creative Bloq

Update At: 7/26/2024

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