Category: Legal News
Prime Hydration is facing a lawsuit from the US Olympic and Paralympic Committee for allegedly using trademarked phrases and symbols, including 'Going for Gold' and 'Team USA', which could mislead consumers. The USOPC claims Prime's actions are deliberate and in bad faith, aiming to exploit their goodwill. The legal action follows a cease and desist request that Prime ignored, and it seeks to prevent confusion with official sponsors like Coca-Cola.
Keywords: Prime Hydration, US Olympic Committee, trademark infringement
Update At: 7/26/2024