YouTube Ad Revenue Rises 13%, Helping Alphabet Beat Q2 Expectations

Category: Business

YouTube advertising revenue increased by 13% in Q2, reaching $8.663 billion, contributing to Alphabet's total revenue of $84.7 billion, which was up 14%. Despite missing the expected 16% ad growth, investor sentiment remained positive, with Google shares rising 2% post-release. YouTube continues to grow, with its TV service surpassing 8 million subscribers and benefiting from partnerships like the NFL's Sunday Ticket. The overall advertising sector is improving, positioning YouTube well for future growth.

Keywords: YouTube, advertising revenue, Alphabet

Source: Deadline

Update At: 7/24/2024

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