From coconut trees to 'brat summer,' Kamala Harris' campaign is embracing the memes

Category: Politics

Vice President Kamala Harris quickly launched her 2024 presidential campaign following President Biden's announcement not to seek reelection. The campaign rebranded the former Biden-Harris HQ account to Kamala HQ, receiving Biden's endorsement and leveraging internet memes for support. The campaign saw significant fundraising success, raising nearly $50 million in one day. Harris's strategy includes engaging with pop culture and social media, with references to memes and a potential appearance on the YouTube series 'Hot Ones.'

Keywords: Kamala Harris, 2024 election, Biden endorsement

Source: USA TODAY

Update At: 7/23/2024

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